From 'Monday Couple' to 'CEO': How Song Ji-hyo's 'Running Man' Family Saved Her Business!
Song Ji-hyo, the beloved "Ace" and easygoing "Mong Ji-hyo" of 'Running Man' for 15 years. In 2025, she stepped before us with a surprising new title: "Underwear Brand CEO." From bold pictorials to the humiliating confession that "only one or two items sell a day."
Her audacious move wasn't just another celebrity side hustle. It was Song Ji-hyo's most authentic gamble for her second act in life, born from 8 years of fierce preparation and the unwavering support of her 'Running Man' comrades.
1. 8 Years of Preparation: Not Just a 'Figurehead,' but a 'True CEO'
Her brand launch was no impulsive decision. For a full 8 years, she tirelessly scoured fabric markets in Dongdaemun, getting her hands dirty.
"Many people think I'm just the model. But I design, I look at materials, I think about how to sell, I plan everything." She showed herself as a "true CEO," personally drafting patterns and cutting fabric in her office. This business, started with 100% of her own investment, was a genuine challenge perfectly aligned with her philosophy of prioritizing "comfort."
2. "Only 1-2 Orders a Day"... The Courage to Reveal Failure
But reality was harsh. In the early days of the launch, she received a mere one or two orders a day. This fact, which might be a painful secret for a top star, was candidly revealed by Yoo Jae-suk on 'Running Man.'
"Ji-hyo started a business and she's very worried. Only one or two orders come in a day." This revelation transformed her from a "successful celebrity CEO" into a "struggling small business owner," becoming a pivotal moment that garnered public empathy and support. It was a moment where her courage, using her failure as the most powerful storytelling material, truly shone.
3. Turning Crisis into Opportunity: The 'Running Man Economy'
It was the power of the 'Running Man family,' forged over 15 years, that turned this crisis into an opportunity.
Yoo Jae-suk: Raised awareness of the "problem" (sluggish sales) through the broadcast, drawing public attention.
Kim Jong-kook: Featured her on his YouTube channel 'Gym Jong Kook,' driving an immediate surge in sales.
Ji Suk-jin: Guaranteed product quality with a vivid review, "My wife wears them too," adding to trust.
This 'Running Man Economy,' where each member provided support fire through their own channels, transformed the most humiliating moment of failure into the most dramatic stepping stone to success.
44-Year-Old Song Ji-hyo's Second Act, Cut by Her Own Hands
Song Ji-hyo proved herself to be not just an "Ace" who always wins, but a "true Ace" who knows how to leverage defeat as fuel for growth. At 44, her second act in life, designed and cut by her own hands, is beginning in the most honest and confident way possible.
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